The Yaya clothing brand was founded in 1992 in Amsterdam. Following in the footsteps of Dutch ancestors, known for their world wide discoveries and adaptability, their design and styling team also travel all over the world for their inspiration. YAYA just loves everyday life. The understated characteristic blend of natural colours, the hint of something special in every item and the perfect fit gives the wearer freedom to enjoy themselves and the moment. Self conscious women feel independent and enchanting in YAYA and are able to flaunt their feminine finesse. Simplicity is the key but always with an added fun, feminine twist.