The roots of UGG Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture. A cultural shift occurred as well - people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle. By 2000, a love that began on the beaches had become an icon of casual style.
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